Head; Marketing, Communication & Corporate Affairs
NMB Bank PLC
Dar es Salaam
NMB Bank PLC
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Advising on the overall Bank’s Communications and Public Affairs policy in order to promote the Banks public image and develop an overall strategy and action plans for Corporate Communications, Public Affairs and Corporate Social Responsibility.
Developing marketing strategy by studying economic indicators; tracking changes in supply and market demand; identifying customers and their current and future needs; monitoring the competition.
Be the first point of contact for external media relations to ensure positive representation of the bank and its products in all media, including managing media engagement as the bank’s spokesperson and as delegated by the CEO from time to time
Manage protocol for professional and consistent exposure during public appearances of the CEO
Manage the bank’s reputation including crisis management in case of any (potential) matter arising that may threaten Bank’s good and solid image
Implement a structured programme to facilitate appropriate levels of interaction with a variety of stakeholders, including the public and government officials, lobbying for business purposes, image, and policy influence
Represent Bank, and provide relationship support, towards potential investors, government, and other stakeholders
Provide political, social, and economic intelligence to support business decisions through
o Public policy & political risk monitoring and reporting
o Stakeholder management, including identification, intervention and management of potentially damaging issues that may arise from press reports and other media outlets, bringing these proactively to the CEO and others for internal deliberation
o Crisis communication plan implementation, team structure management and crisis management preparedness, using crisp and well well-thought-thoroughness communiqués using the most suitable media given the situation
o Building and maintaining relationships with both print and electronic media houses
o Building and maintaining cordial relationships with relevant Ministries, Permanent Secretaries, Regional commissioners etc.
Collaborate with business units to maximise potential from community investments, leveraging client relationships and identifying revenue opportunities
To promote the sales of the companys products and services that will most benefit the customers, and to establish creditability through communication in a manner that will optimize the companys market share and savings, improve the companys efficiency, help achieve the companys mission and goals.
Coordinate all advertising for the company and negotiate with print and other media representatives to ensure efficient purchasing of advertising.
Collaborate with business development to maximize partner effectiveness
Develop and execute creative programs to reach organizations existing users
Produce and implement local marketing programs, vendor sourcing and negotiation
Develop ongoing programs for communicating with consumers and service providers
Manage the Marketing, Communications and Corporate Affairs teams, hierarchically and functionally, supporting the individuals in their professional development. Reach the results through the team executing the Marketing, Communications and Corporate Affairs and action plans
Knowledge and Skills:
Communication and interpersonal skills
Networking and relationship management skills externally with media, government, and other stakeholders and internally with business heads, executive management, and staff in general
Passion for driving the Marketing, Corporate Affairs and Corporate Social Responsibility agenda in the Bank.
Ability and drive to identify Public Affairs and Corporate Social Responsibility opportunities both within the bank and in the market
Influence persuading and influencing stakeholders
Execution achieving results through others, leading team, peers etc.Direction providing vision and direction
Collaboration creating synergies through working in partnership, teamwork
Business Judgement showing commercial acumen
Budgeting and planning
Qualifications and Experience:
Bachelor’s degree in marketing, communication, journalism, public relations & corporate communication or in a related field gained from a recognized university.
In case of an alternative Master’s degree, a post graduate qualification in marketing, public relations/ mass communication is required
10 years’ experience in marketing, corporate communication and/or public affairs, with a leading organization in Tanzania, 5 years in a managerial position
Experience leading teams, defining, and executing a Marketing/Public Affairs/ Corporate Social Responsibility strategy in a large corporate organizati
Experience navigating complex organizations, including gaining access to key executives and stakeholders and successfully building relationships with functions in a matrix structure
NMB Bank Plc is committed to creating a diverse environment and is proud to be an equal opportunity employer
Job opening date : 10-Oct-2022
Job closing date : 24-Oct-2022
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