Trade Marketing Manager
Dar es Salaam
Your Building Solution
TRADE MARKETING MANAGER (Dar es Salaam)
Ensure staff adherence to Security, Health, Safety, and Environmental procedures
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and within the approved Marketing budget.
Improving brand presence and campaign execution across trade through excellent in-store planning, execution, and tracking in alignment with the annual marketing plan
Assist in the management of the product pricing strategy and trade marketing investments to support and deliver long-term growth
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Plan and manage trade visibility programs and initiatives at trade and ensure relevant messaging on all POS/BTL communication materials
Consistent dealer engagement through training and regular visits to ensure that the brand is visible, and distributors are engaged on ALAF products.
Responsible for competitive tracking and marketplace feedback, competitive reports, pricing reports, merchandising reports, local market economic factors, trade changes and trends.
Provide trade marketing inputs into new products development
Maintain good customer relationship between ALAF and its distributors
Manage the quarterly market surveillance process by ensuring the timely collection of samples and submission of reports to the Marketing Manager.
A degree in Marketing, Business Administration, or related field
A minimum of 3-5 years experience in trade marketing.
Prior experience in Trade Marketing.
Have strong analytical skills and comfortable dealing with numerical data.
Capable of thriving in a matrix environment and adept at influencing and coordinating with different stakeholders.
Strong knowledge of the consumer industry
Experience analyzing large amounts of data and trends
Strong interpersonal and communication skills and the ability to work effectively within a diverse workplace.
Excellent Communication, Planning, and Organizing skills
Ability to use independent judgment and to manage and impart confidential information.
Advanced analytical, evaluative, and objective critical thinking skills and the ability to effectively summarize and present information.
Listening skills as well as the ability to think creatively
Dar es Salaam